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Find Talent Before They Blow Up With Chartmetric’s New Talent Search Tool — Here’s How It WorksNovember 22 |
The era of Star Search is long gone, and discovering the next big musical talent now hinges on the ability to analyze vast amounts of data. That’s where Chartmetric comes in, offering a powerful tool to help the live and recorded music industries identify artists with the potential to break through. By signing emerging talent before they explode in popularity, music professionals can leverage their growing fan base to propel them to stardom. Chartmetric recently unveiled a predictive talent search tool designed to identify rising stars using a variety of metrics. Available at no additional cost for all Chartmetric Premium subscribers, the tool helps users pinpoint artists who are building dedicated fan bases—a valuable commodity in today’s industry. How It Works Developed over 18 months, the tool analyzes data for over 10 million artists to uncover patterns common among early-career musicians. These patterns, or "signals," may indicate long-term success. Each artist is assigned a daily score from 1 to 10 for these signals, allowing users to focus on the most promising talent. “Data has always been an essential component of the gut instinct A&Rs rely on,” explains Chaz Jenkins, Chief Commercial Officer at Chartmetric. “In the past, it wasn’t thought of as data but as knowledge. However, with the explosion of music globally, it’s nearly impossible for anyone to maintain a complete understanding of the marketplace.” With music becoming increasingly localized, artists often gain traction by appealing to superfans within their niche communities. For example, San Antonio honky-tonker Braxton Keith has cultivated a loyal following of country-western fans, offering a modern tribute to legends like George Strait. Chartmetric’s new tool makes it easier to discover such artists by ranking them based on audience development, fan engagement, and sustained growth. What Sets It Apart The predictive talent search tool aggregates data from multiple platforms to provide comprehensive insights. According to Akash Mukerjee, VP of Product Management at Chartmetric, “There’s no single metric that predicts success. Our signals integrate multiple data points from various services, making it possible to identify emerging talent earlier than ever.” The tool’s customization capabilities also set it apart. Designed in collaboration with A&Rs and agents, it allows users to tailor their search based on specific organizational needs. Whether looking for artists with unique skills or aligning with a particular brand’s offerings, the tool filters through millions of options to identify the right fit. Who Uses Chartmetric? The Talent Search Tool is included in the Chartmetric Premium subscription, which is already trusted by over 5,000 companies in the live and recorded music sectors. Its user base extends to television, film, advertising, and finance industries, thanks to its versatile data presentation. Universities and business schools also use Chartmetric to prepare future music professionals. Chartmetric continues to evolve its offerings, bridging data analysis with industry expertise to empower artists, managers, and music executives. For a closer look at the Talent Search Tool and its features, check out Chartmetric’s latest product update on their blog, How Music Charts. Source: www.digitalmusicnews.com |
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