Spotify Just Put a Time Limit on Forever Pre-Saves — Here’s What Artists Need to Know

July 31

	Forever pre-saves used to feel like a marketing superpower. Fans clicked once, and every future release from an artist automatically landed in their library. No more starting from zero with every single. Campaigns finally made sense for artists at every level. That era just got a major update. Spotify has changed its developer rules. Third-party tools can no longer hold onto user access indefinitely. Tokens now expire after six months, and fans have to re-authenticate if they want their forever pre-saves to keep working. The new rules took effect in July 2026, and every promotional tool has to play by them. In short: the “set it and forget it” version of forever pre-saves is over. Artists and their teams now need a smarter, more active approach. What this means in practice Different platforms are handling the change in their own ways. Some, like Hypeddit, build a one-tap reconnect button into their automated release emails so fans can easily renew access. Others, like Laylo, quietly re-trigger the pre-save when a fan replies to a message or taps a button. Many tools simply put the responsibility back on the artist team to remind fans to re-authenticate. The smart move right now is to audit whatever pre-save tools you’re using. Check how each one handles the six-month token limit and make sure your next campaign includes a clear plan for keeping fans connected. Forever pre-saves aren’t dead — they’re just no longer automatic forever. The artists who adapt fastest will keep the momentum going while others scramble to catch up. Source: https://musically.com